Lucas Leduc.
AI & Web Consultant
in Lille.
I help SMEs of 5 to 150 staff â B2B services, accountancy firms, estate agencies, consultancies, training providers â turn their online presence into something that actually brings in clients. No jargon, no bullshit â concrete actions, measurable results.
8+ years’ experience
20+ projects delivered
5/5 on Google
Based in Lille, working France-wide
From design to web strategy.
One constant thread: results.
I started in graphic design and web design â where everything runs on the visual, the structure, the legibility. Pretty quickly, I understood that a good-looking site wasn’t enough. It had to bring in clients.
That pushed me towards SEO, Google Ads, acquisition strategy â everything that keeps a site from being a dead shop window. Today, I build artificial intelligence and automation into every project, because that’s the reality on the ground in 2026.
My approach: a single point of contact who understands design, code, search and strategy. No ping-pong between four suppliers. I get into my clients’ business as if it were my own.
A complete profile.
Not a generalist skimming the surface.
Every skill was built in the field, project after project. These aren’t CV lines â they’re client results.
AI & Automation
AI agents, smart workflows, automation with n8n and Make. From strategy to operational rollout.
10+ hours back every week
On-site AI Training
Hands-on in-company training to adopt AI day to day. OPCO-eligible funding (France) â made simple.
Faster AI adoption
AEO / SEO
Visibility on Google AND on AI engines. Technical audit, content strategy, local search, Answer Engine Optimization.
AEO Audit â¬290 â 60-min Loom + 30-day plan
Website creation & redesign
WordPress sites, custom code, landing pages. Fast, responsive, built to convert.
x3 on contact requests
Systemic Clarity.
The hidden order that builds trust.
I don’t design to look pretty. I build visual systems where every element is justified â nothing is accidental, nothing is decorative.
Systemic Clarity is my way of working: a balance between rigour and warmth, between simplicity and sophistication. The user doesn’t see the structure at first glance â but they feel it. They trust it without knowing why.
It’s the opposite of decorative chaos (which mistakes abundance for richness) and of cold minimalism (which mistakes emptiness for elegance). Order that breathes.
// Form & Structure
Compositions organised around invisible grids and precise geometric divisions. Every shape serves a structural or emotional function.
// Colour & Contrast
A deliberately restrained palette: neutral background, sharp accent. The accent is never applied evenly â it punctuates, underlines, redirects attention.
// Typography & Hierarchy
Minimal text â only the essential words. Sizes create a clear cascade, readable at a glance and in detail.
// Space & Breathing room
Emptiness as presence, not absence. Generous margins, visual resting points that create calm and order.
// Quality & Craft
Perfect alignment, measured spacing, crisp edges. Every pixel shows the hours behind it. The work of an expert, not an assembler.
What guides every project.
ROI first
Every action targets a measurable result. No artistic vagueness.
Total transparency
No jargon, no empty promises. I tell you what works and what won’t.
Responsiveness
Available, agile, action-driven. 3 clients max at a time, for genuine follow-through.
Data-driven
Decisions are based on real data, not on hunches or trends.
Not an agency.
A partner.
Single point of contact
From audit to delivery, one contact. No ping-pong, no opaque subcontracting. You talk to me, I do the work.
Long-term follow-through
Performance is built over time. Monthly reporting, ongoing optimisation, adjustments based on real data.
Registered business
SIRET 94749173400010 â based in Lille, I travel to meet you. Clear invoicing, proper contracts.
My in-house projects
What I build for myself â proof that I practise what I sell.
Jarvis
An in-house AI automation ecosystem â prospecting, market watch, project management.
Philoï
A conversational philosophy app â NLP + gamification.
This site
Coded 100% with Claude Code â zero Elementor, zero template.
Let’s talk about your project.
A free 30-minute conversation. I give you concrete advice before we even talk about working together. If I’m not the right fit for your need, I’ll tell you.
Available · Free diagnostic
Business registered in Bouvignies (59870, Nord â France). Primary coverage: Lille and the Hauts-de-France region. Occasional engagements in Paris / Lyon by appointment.